Pouring budget into paid ads without a clear strategy is messy, wasteful, and doesn’t deliver the outcome you were hoping for. These five questions will help you avoid common traps, align your goals, and make sure your spend works for you — not against you.

Most brands treat SEO, paid media, and website UX as separate strategies — and then wonder why performance plateaus. The truth? These channels aren’t independent. They’re interconnected. When they work together, you get compounding results. When they don’t, you get wasted budget, confused users, and underwhelming returns.