THE FOUNDATIONS:
META AND GOOGLE ADS COURSE
For small business owners who want to run ads in-house or outsource with confidence.
Learn what to focus on, what to ignore, and how to tell if your ads are working.
Self-paced online video lessons. Access any time.
Audio-only option so you can listen on the go.
Lifetime access so you can revisit modules whenever you need.
Run Google Ads and Meta Ads with clarity: choose the right campaign type for your goal.
Set up solid tracking with GA4 + GTM: so you don’t just take Google or Meta Ads’ word for it.
Read the numbers properly: what metrics matter for your goals.
Turn insights into action: what levers you can pull to improve performance and grow sustainably.
Get comfortable with numbers. So you can make decisions with confidence.
Join the waitlist to get updates on launch details and pricing.
WHAT YOU’LL
LEARN
This course is built to help you understand paid ads. You’ll learn the key levers that drive performance across Meta and Google, and how to assess results with confidence.
That way you can run ads yourself, or hire support later and know exactly what to ask for and what to expect.
MODULE ONE: PAID ADS FUNDAMENTALS
Learn the strategic foundations behind paid ads, so you can launch with clarity and choose the right platform, objective, and full‑funnel approach with Google and Meta.
MODULE TWO: META ADS CAMPAIGNS AND OPTIMISATIONS
Learn how to build and optimise Meta Ads campaigns, so you can track the right metrics, interpret results confidently, and make smarter changes week to week.
MODULE THREE: GOOGLE ADS CAMPAIGNS AND PERFORMANCE
Learn how to build and optimise Google Ads campaigns with a clean, logical structure, so you can understand what’s driving results, avoid wasted spend, and improve performance over time.
MODULE FOUR: TRACKING AND RELIABLE DATA ANALYTICS
Learn how to set up and use GA4 and Google Tag Manager so you can trust your tracking, understand what’s really driving results, and make decisions with confidence (not just what the ad platforms report).
ADDITIONAL RESOURCES
+ Launch Checklist
+ Metrics Glossary
+ Meta Ads Creative Brief Templates
+ Optimisations Cheat Sheet for Google Ads
+ UTM Builder Template
WHO
THIS COURSE IS FOR
This course is for small business owners who want to grow with paid ads, but feel like they’ve been guessing. Maybe you’ve tried running ads yourself, hired someone, or outsourced it, and you still couldn’t tell what was working or why.
You’ll learn what actually matters in Meta and Google Ads, what to look for in the numbers, and what questions to ask. So you can either manage ads in-house with confidence, or outsource later without being in the dark.
NO SHORTCUTS
NO HACKS
This course is a practical foundation, not a promise of quick wins. I’ll teach you how Meta and Google Ads really work, how to question the numbers, and how to build a sustainable setup that improves over time. You’ll finish knowing what matters, what to look for, and how to make decisions with confidence.
MEET YOUR
TEACHER
Hi, I’m Katie Davidson. A paid media specialist with ten years’ experience helping businesses grow through paid ads.
I’ve worked both in-house and in agencies, across a wide range of business types and sizes. That includes service businesses, eCommerce brands, and ASX-listed companies. I’ve seen what works when the fundamentals are done properly, and I’ve also seen how quickly ad spend gets wasted when they’re not.
In my freelance work with small business owners, I kept seeing the same problem. Budgets are tight, the pressure to grow is real, and paid ads can feel like a black box. People either try to DIY without a clear framework, or outsource and hope for the best, without really knowing what to look for or what questions to ask.
This course gives you the fundamentals so you can either run your own Google Ads and Meta ads with confidence, or hire someone later without feeling in the dark. I’ll show you how Meta and Google Ads work together as a full-funnel system, and how to track performance properly so you can make decisions based on what’s real.
If you want a clear, practical approach to paid ads, this is for you.
